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Gone are the days when a man's mother or partner did his shopping for him. This kind of man in retailers' minds, at least actually spends money on clothing and shops for himself. An additional reason to come in, like a large cappuccino made with name-brand beans, or a glass of Pinot, might just be the ticket to lure him in. The product has to be right, too. This theoretical man isn't so particular that he knows exactly what he wants. In retailers' minds, he doesn't necessarily have time to do the research online, so he wants to come to stores where the selection is pre-edited. Everything looks cool, so theoretically there's no "wrong choice" in the store, compared to a larger department store where choices are endless and landmines abound. That, along with the friendly "Here, have a drink!" vibe, could lead to more men stepping in off the street just because they know they won't be intimidated by the selection. View photos More (The Sak's Downton Men's store.Saks Fifth Ave) Many stores, especially in New York City, have been following this trend. Todd Snyder's new store , which opened late last year, is maybe the quintessential version.
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