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It was always Kevin. Hes the ambitious one. Ive just gone along with it. The same approach appears to have cost her dearly when it came to investing the fortune they made together. Without the involvement of the founders the Karen Millen stores have kept on going, although the chain is having something of a midlife crisis as millennials opt for a casual look even on nights out. The consumer has moved on, says Lorna Hall, retail analyst at trend forecaster WGSN. Fashion trends have become more casual and that has sidelined brands like Karen Millen that had a vernacular focused on getting dressed up. The shift in the fashion landscape has led to a concerted push by Karen Millens new management to shed its Footballers Wives image by highlighting, among other things, that its clothes are designed at head office in Londons trendy Shoreditch district. However, the most recent accounts available at Companies House show a loss of 10.5m on sales of 161m in the year to the end of February 2016, reflecting the heavy investment involved in the revamp. I never wear the clothes, Millen said in a 2012 interview as she started a legal campaign to win back the right to use her name on new designs.

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